Marketing

Marketing - 1 Unit

Prerequisites : None

 

Marketing introduces students to the world of marketing. Students will learn about marketing fundamentals, economics, and the Marketing functions of price planning and strategies, promotion, selling, and product distribution. Creativity, problem-solving, research, teamwork, communication, and critical thinking skills are stressed. A coherent, comprehensive marketing plan will be the cumulative project which will demonstrate skills marketing students learned in the course. This is the fundamental course in all the Marketing programs and should be taken before specialized marketing courses. 

 

 

Sports and Entertainment Management - 1 Unit

Prerequisites : Marketing

 

Sports and Entertainment Management is the study of marketing from the decision-makers’ view in the sports and entertainment industry. The Sports and Entertainment manager plans and controls various marketing aspects of a company or a team in terms of the marketing concept. This course continues the analysis of the marketing functions including product-pricing, distribution, promotion, segmentation, and selling products. The addition of business and accounting fundamentals such as team management and leadership skills, strategic and operations management, human resources, and developing budgets, expands upon the managerial aspect. Finally, this course includes an in-depth analysis of the sports and entertainment industry to include managing amateur, adaptive, and recreational sports, college and professional sports, venue and event management. Upon completion of Marketing and Sports and Entertainment Management courses, students are concentrating on becoming effective marketing managers. 

 

 

Entrepreneurship - 1 Unit

Prerequisites : None

 

The Entrepreneurship course, one of the concentrator requirements in the General Management business program, provides students with the knowledge, skills, and experiences needed to develop an effective business plan for small business ownership. The course incorporates economics, ethics, legal aspects, business accounting, marketing, human resources, strategies for financing, and technology. Students may obtain a small business entrepreneurship certification. This course has been vetted and can be used to meet the personal finance graduation requirement.